Volvo is launching a new online challenge in conjunction with the release of New Moon to give Twilight fans the chance to win a shiny new Volvo XC60 exactly like the one Edward drives in the new film. Starting 2 November 2009, you can log onto www.whatdrivesedward.com where their Twilight knowledge will be put to the test in an interactive game. Fans can also visit their local authorised Volvo dealership to collect an exclusive complimentary poster of Edward and his shiny new Volvo while stocks last.
Players can register at www.whatdrivesedward.com from 2 November 2009 and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The game runs for three weeks from 2 November through to 23 November 2009.
“Volvo is central to Edward’s character in the Twilight saga,” said Anita Fox, Head of Marketing Communications at Volvo Car UK. “One lucky fan who solves all of the puzzles in Volvo’s What Drives Edward contest will win a new XC60. While the XC60 doesn’t come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo and it will transport them to all of their great moments in life.”
January 10th, 2011 at 8:42 pm
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.